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2627 Roxas Boulevard, 1300 Pasay City, Philippines
Phone:  551-5710 Ext. 2314/2316 Fax: 551-5784
E-mail: press@ma.mofa.go.jp

Press Office - PR#21–2011,February 17, 2011


Japanese Matsuri Festival:

Japan, Endless Discoveries Booth at the 18 th Travel Tour Expo!




Come and celebrate a Japanese Matsuri (festival) with us at the 18th Travel Tour Expo on February 18, 19 and 20, 2011 at booth no. 430 and 435, Hall 4, SMX Convention Center, Pasay City. Visit our booth to experience endless discoveries and learn about the various aspects of traditional and popular Japanese culture.



Discover Japan and its wonderful sights, sound and culture. Write your name using Japanese characters and learn Origami, the art of paper folding. Explore Japan through the internet and view the latest videos featuring technology, anime, arts etc. in Japan. Origami Workshop, 1:00 pm and 2:30 pm, February 18, 19 and 20.



Experience the flavors of Japan in our food exhibits which feature the fast and tasty beef bowl, Gyudon and the delicate taste of traditional sweets, Wagashi . Taste Japan: Yoshinoya Exhibit, 3:00-3:20 pm, Wagashi Exhibit, 5:00-5:20 pm, February 18, 19 and 20.



Join our quiz and challenge your knowledge about Japan and win cool prizes. Meet anime ambassador Doraemon and take photos with your favorite cosplayers in our matsuri-inspired booth. Wear a Yukata (Japanese summer kimono) and pose in our photowall to capture your first matsuri experience or enjoy a performance of yosakoi dancer s. Japan Quiz, 11:00 am, 4:00 pm, February 19 and 20, Yosakoi Performance, 1:50 – 2:10 pm, February 19, 1:30-1:50 pm, February 20; Meet and greet Doraemon, 2:30 pm, February 19 and 20.


Japan Tourism: The Japanese government has positioned tourism as a major economic growth area and implemented various measures to encourage foreign tourists to visit Japan. In this context, the Embassy of Japan in the Philippines participates for the first time in the Travel Tour Expo. Together with the Japan National Tourism Organization (JNTO) and Japanese Travel Agencies, the Embassy of Japan provides opportunities for Philippine visitors to get to know Japan better as a tourist destination.


The Japan Tourism Agency has carried out measures for the Visit Japan Project to ensure the delivery of Japan's attractions to countries overseas with the projected aim of raising the number of foreign tourists to 10 million in 2010. In addition, and as a medium-to long-term target, it is aiming at 20 million tourists in 2016 and 25 million in 2019. We are now working to enhance our momentum to accept foreign tourists all over Japan.


For more information please visit: www.visitjapan.jp/