Japan Commits PHP 16 million for the Improvement of TV Programs of PTV


Japan Information and Culture Center (JICC) - Press Release No. 30 - 2016

On June 17, 2016, Japanese Ambassador Kazuhide Ishikawa and Secretary of Foreign Affairs Jose Rene D. Almendras signed and exchanged notes on the Cultural Grant Aid for the improvement of TV programs of People's Television Network, Inc. (PTV), the flagship government television network of the Philippines.
The grant aid provides a fund up to 38,200,000.00 yen (approximately 16,426,000.00 pesos*) which will cover the acquisition of programs produced by NHK, Japan’s public broadcaster. The educational, cultural, and documentary programs are deemed relevant and interesting for Filipino viewers of all ages.
The project aims to expand and broaden the range of PTV’s educational and cultural content and foreign programming, with an eye to transition to digital terrestrial broadcasting. Over 167 documentaries and 522 shows have been selected to help introduce Japanese culture, educate on disaster preparedness, and deepen understanding of the human condition, among others.
In 2013, the Philippines adopted the Japanese digital TV standard, or Integrated Services Digital Broadcasting-Terrestrial (ISDB-T), becoming the first ASEAN country to adopt the standard. In the Japan-Philippines Joint Declaration issued last June 4, 2015, the Japanese and the Philippine governments confirmed that both countries will advance other important cooperation on terrestrial digital broadcasting using ISDB-T.
* From BSP: PHP-JPY Exchange Rate = .4300 (2016 May average)